Monthly Archives: September 2016

What is B2B Marketing And Why It Works?

What is B2B?

Business to Business marketing refers to an understanding of the marketplace as a place where businesses also act as customers. Thus, marketing of goods and services towards other businesses is referred to as B2B marketing. It differs from traditional marketing to individual customers in three ways:

1. There are fewer customers in the market, since an entire business entity is seen as a single customer. This has the effect of significantly reducing the pool of potential buyers, but it also means individual orders are usually placed in much larger quantities.

2. Most of the business generated is derived from the consumer demand in the larger marketplace. This means the single customer marketplace is still indirectly responsible for driving sales and trends.

3. The transactions between two or more businesses are more complex than in traditional dealings. A host of individuals within each business have to interact over a long period of time in order to finalize and place the order.

B2B marketing strategies use:

1. Its presence is felt more strongly in the world of social media through a solid content marketing campaign that attracts potential clients.

2. Hard data and facts and numbers are used to formulate the business plan and drive sales as well as business partnerships.

3. B2B marketing strategies offer a leaner and more focused approach than a B2C marketing strategy.

First steps to Starting a Small Business: Creating an Online Presence

For small business owners, bringing their product or services to the attention of consumers is an uphill task Рespecially when competing against bigger and better established companies with greater brand awareness. In this modern digital age, however, the internet has proven to be a very useful tool for increasing sales if employed properly. Here are some tips for building a strong online presence:

1. Your own Website –

Many businesses underestimate the importance of a professional looking site for their products and services, or even the need for one. The site is the first thing a customer sees and judges your company through, and thus experienced site designers should be hired to give your website an attractive and trustworthy appearance.

2. Importance of Google-

This search engine juggernaut is widely accepted to one of the most powerful entities that exists within the virtual world. A study found that google is used for almost 70% of all online searches. Figuring out how to show up at the top of google search pages goes a long way towards increasing your company’s online visibility.

3. The Effectiveness of pay per click –

Hosting an advertisement on a popular social media platform is a sound strategy to pursue for companies with a low online presence. The advantages offered by the pay per click model more than make up for the money that needs to be given to the host site, by generating valuable page views that leads potential customers back to your website.

How to Prepare for Buying Your First Home

For most people, buying a house is the biggest financial decision of their lives. Here’s a quick guide to buying your first home:

1. Home Buyer’s Seminar

Attending a first time home buyer’s seminar can be useful for getting coached on things to look for in a house, how to negotiate a price and other helpful suggestions that realty experts and real estate agents can provide.

2. Credit Check

Make a thorough analysis of your financial situation, including your credit status and cash availability before making a definite commitment towards buying a house.

3. Explore Mortgage Options

Most homeowners pay for their house in a series of installments instead of paying a lump sum right at the start. A number of mortgage options are offered by banks, such as fixed rate or adjustable rate mortgages depending on the extent of the loan. Consider each option carefully before making a choice.

4. Perform Thorough Inspections

House inspections can be exhausting activities, but they are an essential part of the house selection process. The home seller will usually make some effort to hide whatever shortcomings the house possesses, and it is up to you to stay alert and on the lookout for possible signs of a badly constructed house, or other problems.

5. Understand the Contract

When you’re ready to buy the house, you will be presented with a long and complicated contract, but signing on the dotted line of the contract without understanding the contract can lead to many future problems.

Healthy Habits: Preventive Measures Against Fingernail and Toenail Fungus

A fungal infection in your toenail or fingernail is a fairly common malady that people the world over suffer from. The condition manifests itself in the form of your nails becoming thickened and discolored, turning white, black, yellow or green.

While the condition can become painful and infect the surrounding skin if left untreated, you can follow these steps to help prevent nail fungus from infecting you and your loved ones:

1. Proper Washing

You should wash your hands and feet in the morning as well as at night, and ensure that they dry properly afterwards.

2. Proper Footwear

While choosing which sandals or shoes to wear, pick those that allow your feet to receive a healthy flow of air, and do not cause irritation or put undue pressure between your toes.

3. Avoid Dry Skin

If your skin becomes frequently dry, apply moisturizer to prevent it from chafing or cracking, which can lead to nail fungus if left untreated.

4. Disinfect Clippers

Take care to ensure that the clippers you use on your nails do not carry infection from someone else using them who suffers from fungal infection. Also, don’t trim your nails too close to the cuticle.

5. Medicine Application

In case of applying a medical solution or balm to your nails, take care to wash your hands thoroughly, immediately after application. Take care not to let the cream come in contact with your other toes or fingers, in order to reduce the chance of spreading the infection.

Medical Websites: Are they worth it?

Patient treatment has traditionally been viewed as a job that necessitates face to face meetings with the client. As such, the benefits of creating medical websites for hospitals or medical practices may not be immediately apparent.

But the truth is, when used the right way, maintaining a digital portal for your medical business can result in significant gains for your practice on several levels. Here are some advantages offered by medical websites:

1. Global Promotion

With more than forty percent of humanity now online, there are millions of potential customers to be found on the internet. Using online ads and promotions can help your practice tap into this giant marketplace and result in adding several new clients to your list.

2. Cloud Based Database

Long term patients require vast numbers of medical records dating back several years to be maintained and regularly updated. This slow, often confusing process can be greatly simplified by using cloud computing based data collection methods.

3. Client Referral System

Hospitals maintain records of patient reviews and recommendation on their site’s home page, which are seen by possible future clients and act as an impetus for them to seek treatment at the clinic. Review sites such as yelp are also an important part of this strategy.

4. Business Development

Virtualization is the future of the medical industry, as increasingly more kinds of jobs are going to be performed online, from diagnosis to automated surgery and treatment, and it is up to you embrace the trend early.

8 Best Practices for Security Within the Internet of Things

Here are some of the best security practices to follow within the Internet of Things:

1. Auditing, inspecting and controlling the communication system which is used to control increasingly varied and connected devices.

2. A weak choice of default passwords which the user does not update is an unfortunate trend among many consumers. To combat this bad habit, manufacturers need to make password updation a necessity before making use of a device.

3. Disabling services which are non essential can help reduce high risk exposure to the internet.

4. Using security protocols can help support encryption and stronger network authentication.

5. The unreliability of the internet as a means of communication can be compensated for through the use of checksums or digital signatures that allow for verification of the data’s integrity.

6. More and more vulnerabilities continue to be found hiding within internet connected devices. To protect against such vulnerabilities, future upgrades need to be as prompt as possible, meaning critical updates will have to take place over the air.

7. The hub or service chosen for the management of IoT devices should be recognized as being an access point that can potentially compromise the client’s devices. To avoid such an event, stronger, built in security features are preferred that can be easily integrated into existing systems.

8. Regularly changing your password (for example, in a ninety day cycle), is an effective technique for the protection of the IoT network and the various devices connected to it.

Designing the ultimate modern classroom

New Goals

The success of the modern classrooms is determined by how active, cooperative and engaging the study environment is in a way that benefits the teachers and the students.

While it is often difficult to craft the optimum learning environment environment within budget constraints, there are several methods that can be used to optimize existing resources for improving the quality of education:

1. Minimum Sound Interference

Classrooms are traditionally seen as very noisy places, and this noise can be a source of great distraction for students who need to concentrate on their lessons.

Room dividers provide solid assistance for reducing the noise levels that reach the classroom, and help cut down on distractions that have the potential to derail a student’s learning process.

2. Smaller, Collaborative Learning Spaces

Room dividers can also be used to form enclosures within larger classrooms and school halls. Reducing the amount of space allows for a greater shared atmosphere and encourages greater interaction between students, and teaches them to navigate themselves in a crowd, thus improving social skills.

3. Technological Resources

Technology no longer means only computers. Modern classrooms need iPads, laptops, digital projectors and various smart devices, in addition to sufficient space and electrical outlets to charge all such devices without their posing a threat to the safety of the students and faculty.

4. Flexible Lighting

On/Off switches are no longer sufficient, since classrooms needs a variety of lighting levels for different activities, such as reading books or watching movies on a projector.